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The Value of Call Recording in Business Today

The Washington Network Explains the Value of Call Recording and Why Businesses Should Care


Alexandria, VA - September 21, 2010 - Setting up a new phone system can be a daunting and overwhelming task for a business owner with complex terms like VoIP, SIP, Hosted VoIP, PBX Systems, Managed Services, and Unified Communications. In today’s world, a business owner is expected to understand the relevance and significance of every single feature that their provider offers. In nearly all cases these are features which can add value to their business and increase their productivity, but only if they know how to utilize them properly. The problem is that many business owners do not receive a thorough explanation as to how specific features can be applied to benefit their organization. Call Recording is a prime example of a top feature a business owner should take into consideration when examining their communications needs.

Call Recording can be used in situations that deal with liability. Professionals who deal with sensitive information should be using Call Recording at all times, as it is the easiest way to ensure compliance with procedures and reduce the risk of litigation. Call Recording is indispensible to both the Medical and Legal fields. Those organizations in these fields not currently utilizing this feature should seriously considering implementing it as soon as possible.

Call Recording can be an excellent training tool for a sales team. When a salesperson is given the opportunity to record their calls, they can review their recordings in order to improve their skills and understand how they really sound when they’re communicating with prospects. This easy to use tool helps managers guide salespeople in a constructive manner and improve the overall health of the company. Customer service representatives are also well suited to take advantage of this type of function when working with customers. When a conversation takes a turn and needs to be recorded, contemporary Call Recording technology provides users with a way to record a conversation even after a call has been initiated. Users can then add their own comments and send that recording as an attachment in an email. This technology allows professionals to collaborate, creates accountability and improves businesses like never before.

Companies are often shocked by what their employees are saying, how they’re saying it, and what message they’re communicating about themselves and their employer to the outside world. There is no reason to run a sales force today without giving salespeople the ability to listen to their own recordings. This tool is as valuable as it is practical, and it has provided many organizations with a much needed competitive advantage even in today’s market.
Given the economic situation of today’s world, more companies are entering existing markets, while even more competitors are extending their reach into new markets. The added pressure of the financial crisis is pushing businesses harder than ever to find new ways to differentiate themselves. In order to stay competitive, businesses need to leverage technologies in order to create competitive advantages for themselves. Call Recording is one the simplest and most cost-effective ways to accomplish this, so it’s only a matter of time before this becomes an industry standard. If an organization hasn’t started using Call Recording yet it is only a matter of time until they do.

About the Washington Network Inc.


Founded in 1987, The Washington Network, Inc. in Alexandria, Virginia, provides computer networks, VoIP phone systems, IT support and other technology solutions for associations and businesses in the Washington, DC Metro area.

Serving clients without a large in-house IT staff, The Washington Network lowers operating costs while increasing worker productivity. The company’s flat-rate managed services include remote network monitoring, preventive maintenance, help desk, redundant back-ups and on-site support.

A member of the Northern Virginia Technology Council and Alexandria Chamber of Commerce, The Washington Network has been honored as the Chamber’s Professional Service Business of the Year.

Through its strategic membership in the Technology Assurance Group, The Washington Network serves and supports clients with multiple locations across the U.S. and Canada.

The Washington Network is located at 30 South Quaker Lane, Alexandria, Virginia 22314. For more information on The Washington Network, call 703.212.7100 or visit www.WashingtonNetwork.com.